New Content26 Service Accelerates Product Launches
We're excited to announce that we can now take care of all your New Item Setup needs. We decided to offer this service after seeing the problems our clients were having with this basic, yet crucial, aspect of content merchandising. New Item Setup refers to the spreadsheets each vendor is required to fill out prior to listing new products on retail sites such as Amazon, Walmart, and Home Depot. That's right, we'll take on those big ugly spreadsheets...read more >>
Product Description Word Counts: Why Length Matters
As more and more people turn to online product descriptions to research information on products they're thinking of buying—61 percent, according to a 2012 poll by global research company Ipsos—the importance of writing an appropriate-length product description cannot be underestimated. But what is the appropriate length? Overly long product descriptions can result in information overload. Yet if you make the product description too short, the...read more >>
Retailers Race to Keep Up with Smartphonatics
Pop quiz, hotshot: What's a smartphonatic? A. A person who's both smart and hooked on phonics B. The name of an obscure 70s Motown group C. Someone who changes their shopping, financial, and payment behavior as a result of owning a smartphone As much as I'd like to say the answer is B, in truth, it's C. And smartphonatics have the attention of retailers. Why? Because smartphonatics love to shop. "Mobile shoppers make a purchase 59 percent more often...read more >>
QR Codes in Home Improvement: Kohler Nails It
I recently wrote a post covering the basics of quick response codes and how they are being used by retailers and other forward-thinking persons. Since then, Content Ping has been fortunate enough to chat with Seattle-based, QR-Jedi Murat Divringi. He's a true expert on the topic, so I highly recommend checking out his view of the future, which includes a retail landscape covered in "robot barf." I originally intended to give examples of both good...read more >>