A Guide to DIY Product Images
We've written before that when it comes to e-commerce, a great product image can be worth a thousand sales. But if you're a small company on a budget, how do you get those amazing shots of your product? Jason Lawrence, founder of Arcball, offers DIY advice in a recent post for Practical eCommerce. He walks newbies through how to set up a studio and how to get the most out of lighting. He even addresses the question of whether you can take good product...read more >>
Content Merchandising Roundup #48
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. The Remington Product Page: Something for Everyone For your product pages to be effective, they need to cater to online shoppers' different learning styles. How to Create Successful Multichannel Product Pages This week we posted two clips from the recent content26 webinar on multichannel...read more >>
The Remington Product Page: Something for Everyone
Remington has created enhanced product page content for many of the razors and hair styling products they sell online. We wanted to share this product page for a men's rotary shaver, as it provides a good example of content that caters well to different types of learners. “When our products live online, we need to convey to our consumer what an item actually looks like and also what its features and benefits are. Through a page like this,...read more >>
Will Amazon Play Host to Social Butterflies?
Third-party sellers on Amazon will soon be able to create microsites within Amazon that would act as social media hubs for their products. Amazon Pages will give companies a chance to show off the visual and social sides of their product offerings. According to TechCrunch, the yet-to-be launched Amazon Pages will allow for customized URLs and splashy hero images. The free service will also include Amazon Posts to allow companies to run social media...read more >>
Rules for Creating Effective Multichannel Content [webinar clip]
Today we're bringing you the second of five video excerpts from our recent content26 webinar "How to Create Successful Multichannel Product Pages." Each online retailer has their own approach to enhanced product page content. In this segment, I talk about some best practices for content creation that you need to consider regardless of your sales channel. In particular, be sure to pay attention to: The intro White space Headers Images Sidebar Box...read more >>
Content Merchandising Roundup #37
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. Quick Guide to Product Images Think sensually. Images can help your product page to appeal to the fullest range of senses possible. The Evolution of Global Click and Collect and Returns Processes Retail consultant Jim Okamura discusses the findings of a study he conducted on the cross-channel...read more >>
Quick Guide to Product Images
If you're in e-commerce, you probably already know that an image can be worth a thousand (and more) sales. Think sensually. You want your product page to appeal to the fullest range of senses possible, similar to the way a chef carefully arranges colors and food types on a plate. "The trick of web merchandising is to ensure the products look fantastic online--good enough and easy to buy immediately, or at least eye-catching enough to inspire a store...read more >>
Content Merchandising Roundup #31
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. Stick, Drive, Convert: Designing Product Pages that Sell content26 COO Mark White provides examples of compelling, product-centric content. These are the types of product pages that convert browsers into buyers. Stick, Drive, Convert: Your Product, Front and Center Effective product pages...read more >>
When Your Hero Image Isn’t
A hero image is your webpage's lead and the hook that should sink into your reader to make them want more. Whether it's the lifestyle image in your site's header or the main image of a product description, your hero image should tell the reader why you're both there, why the page exists, and what the logical next step is. But what happens if your artfully shot, aspirational hero is just muddying your message? Get Elastic has a comprehensive guide...read more >>
Amazon and eBay Pin Hopes on Pinterest
The marketing world has been quick to fall under the spell of picture-perfect Pinterest (it's "Facebook without the whining," coos Copyblogger). Amazon and eBay have also begun to show their love, but in a much more prosaic way. They've added Pinterest share buttons to their product pages. As we've reported, the social media darling of the moment doesn't have the merchandising capabilities to turn pinners into shoppers. But its gorgeous imagery can...read more >>