Rakuten Buy.com Looks Ahead to 2013

We've been following Rakuten Buy.com this year, as the company's "merchant-centric" approach offers an interesting counterpoint to other large online retailers. The retailer predicts that 2013 will bring with it: A rise in curated commerce A growing interest in specialist retailers More mobile payment options and increased mobile integration Increased video use on e-commerce sites All of those seem like pretty safe bets. We'll be most interested...read more >>

The World of Content Marketing [Infographic]

Navigating the world of content marketing can be confusing. The path from marketer to consumer is a vast ocean of ad agencies, social media sites, content creators, syndicators, aggregators, and search engines. In an effort to gain a bird's-eye view of the situation, content marketing firm Studio One created one single chart to rule them all. In the same manner as LUMA Partners' exceedingly complex e-commerce chart, Studio One arranged all the major...read more >>

Rakuten Buy.com Infographic: How We Shop

How much time do Buy.com consumers spend researching electronics before they hit the buy button? What are the most browsed categories on the e-commerce site? What types of products are sold on Buy.com? This infographic breaks down the major categories as well as the shopping habits of Buy.com users in the United States. For those interested in learning more about the site, please check out our overview of Buy.com's evolution from consumer electronics...read more >>

The A+ Page Lowdown: An Infographic

To wrap up our Enhanced Product Page series, we are presenting you with an infographic. Click on the image below to view a full-size version of the graphic and to explore the different parts of a successful product page. ...read more >>