Luminate and Gamification: Rich Media and Richer Media

At the risk of suggesting that what we do is becoming obsolete--make no mistake, it is not--I want to direct your attention to exciting happenings in the world of visual content. Gamification, for one. Game use as a marketing strategy is on the rise. Mashable gives us a quick rundown of the why and how, and more importantly, early evidence of its success. Retailers have found that implementing this kind of content goes a long way toward increasing...read more >>