Philips Sonicare Case Study: Quickly and Effectively Creating Content for Multiple Retailers

With numerous websites in the online marketplace, companies who sell online need easy ways to manage content on all their product pages. Philips Sonicare conquered this challenge by creating a multichannel strategy that gives the brand consistency and lets them turn content around quickly, with the help of content26. When Philips Sonicare launches new products, the company works with content26 to create accurate descriptions of the products, which...read more >>

Content Merchandising Roundup #51

Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. How the Hunt for Cheap Prices Is Hurting Retail Loyalty Consumers are increasingly willing to drop their store loyalties in favor of cheap prices. That's bad news for retailers, says CNBC. EBay vs Amazon Becomes Amazon vs Google It looks as if Amazon's next push will be into the online...read more >>

The Store As Showroom

Online stores still haven't figured out how to replace the in-store experience. That's why there's a trend among Internet-only retailers to open their own physical stores, according to an article in the New York Times. Andy Dunn, founder of the Internet clothier Bonobos, admits that he scorned the brick-and-mortar concept early on. But he told the New York Times he's recently had a change of heart, opening a Bonobos store in Manhattan so that customers...read more >>

Getting Localized, High-Quality Translations [webinar clip]

Today we're bringing you the final of four excerpts from our recent content26 webinar "How to Create Effective Global Content: Translating and Localizing Product Pages." Nicholas Strozza from Interpro Translation Solutions has seen the problems that can arise from faulty translations. "Pink, It's the New Black" might convey the trendiness of a product to an online shopper in North America. But a literal translation would confuse Spanish or French...read more >>

Ensuring an Efficient Translation Process [webinar clip]

Today we're bringing you the third of four excerpts from our recent content26 webinar "How to Create Effective Global Content: Translating and Localizing Product Pages." Incorporating translation into your content strategy doesn't have to be time-consuming and exorbitantly expensive. Here are a few ways companies can ensure high-quality translation and cut down on costs: Prepare content (eliminate complexities and ambiguities) Know where content...read more >>

Adding Translation to Your Content Roadmap [webinar clip]

Today we're bringing you the second of four excerpts from our recent content26 webinar "How to Create Effective Global Content: Translating and Localizing Product Pages." We encourage companies to take a multichannel approach to content creation. This means having a content strategy for the retail channels where your product-detail content will appear and tailoring that content to fit those channels. For global companies, translating and localizing...read more >>

Reaching Global Audiences with Translated Product Pages [webinar clip]

Today we're bringing you the first of four video excerpts from our recent content26 webinar "How to Create Effective Global Content: Translating and Localizing Product Pages." Companies should think about translating content ahead of any international product launch. Why? Because e-commerce is growing rapidly in Europe and Asia, two regions with a huge amount of linguistic diversity. Studies show that even when shoppers know English, they still...read more >>

Twitter Wants to E-Commerce, England Shops Online (A Lot!), Where Does Your Traffic Come From?

E-Commerce on Twitter? Really? Can Twitter really generate revenue in an e-commerce way? Well, Dick Costolo, Twitter's chief executive, is saying it can. The New York Times Business Blog ran a small piece about Mr. Costolo's announcement at the recent Fortune Brainstorm Tech Conference in Aspen. How exactly can Twitter make it work? Ina Steiner of EcommerceBytes Blog is curious about the details: "With a limit of 140 characters and no shopping cart,...read more >>