Tablets: M-Commerce or Not?
A recent article on Internet Retailer talks about the debate over whether or not tablets should be counted as m-commerce. It's an interesting discussion and one that will continue to get more focus as m-commerce sales keep climbing. Industry studies show that tablet sales are currently included in m-commerce figures and are widely considered a mobile device among retailers. Mark Beccue, a senior analyst at ABI Research, argues that e-commerce that...read more >>
Can Social Gifting Give Retailers a Boost?
Dear Facebook Friends, Have you noticed I've been spending an unhealthy amount of time obsessing over the upcoming French presidential elections? And not nearly enough time shopping at H&M? A mobile gift card would help fix that. If you'd all chip in a couple bucks, I'd be well on my way to "paparazzi chic." Gifting for Cheapskates Ah, yes, social gifting. This e-commerce fad has been getting a lot of attention this week with the launch of Wrapp...read more >>
Worldwide, Online Spending Is Increasingly Mobile
This just in from Econsultancy: The Brits spend more of their disposable income online than any other European nation surveyed in WorldPay’s Global Online Shopper Report (and slightly more than US consumers). That little fact by itself is of no great consequence. What's more interesting is the direct correlation between online spending and smartphone purchasing. Chinese and Indian consumers spend the highest percentage of disposable income online and use...read more >>
Content Merchandising Roundup #15
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Weekly Content Critique: It's a Baby Miracle We take a look at a product page for the BabyBjörn baby carrier as well as the company's use of product video. Engage and Educate Customers for Improved WOMM You can stoke the embers of word of mouth marketing by providing...read more >>
M-Commerce: Mobile Shoppers are Task Oriented
As we and many others have discussed more than a little, smartphones and tablets have become an intimately connected part of online retail. Retailers and manufacturers without good online content are in the minority (and will suffer accordingly), and the same may soon be the case for those without good mobile-optimized content. Retail blog Practical eCommerce recently did a Q&A with Brian Horakh, CEO of the 12-year-old e-commerce solutions company...read more >>
Showdown: Best Buy vs. Amazon and How the Brick-and-Mortar Can Still Win
While we may not yet be in the age of robots that clean up our messes or retina-engaged advertising, there's no denying that technology is changing our lives, especially the way we shop. And nothing seems to be more primed for rapid change than the intersection of e-commerce, mobile, and physical storefronts. Mobile and e-commerce continue to thrive and morph, but as my colleague Will said about those brick-and-mortar shops: "It's all doomed (I'm...read more >>
Key Metrics for Evaluating Your Mobile E-Commerce Site
I've seen the good, the bad, and the ugly when it comes to mobile versions of e-commerce sites, so I know it's not a level playing field out there. Regardless of where your mobile site lands on the scale of good-to-bad, it's important to know how much traffic your site is experiencing. A recent post on Mashable shares three key metrics that will help when evaluating your mobile site performance. The "ABCs of Mobile Metrics" as Mashable calls them...read more >>
CNET’s Eli Marcus: “A Holistic Approach to Content”
Syndication forms only a small part of the services offered by CNET Content Solutions (CCS). While most of the division's resources are focused on its product database, the company does offer ContentCast, a syndication service that delivers manufacturers' branded content to retailer and partner websites. For more about CNET Content Solutions, check out our overview. Content Ping recently caught up with Eli Marcus, Senior Director of Products for...read more >>
WebCollage’s Scott Matthews: Staying Ahead of the Market
New York-based WebCollage's technology roots run deep: the company started out designing software for web applications before evolving into its role as a leading content syndicator. For more about WebCollage, check out our overview. Content Ping recently caught up with WebCollage CEO Scott Matthews to learn more about how he sees technology advances made by WebCollage playing an important role in the future of content syndication. Content Ping:...read more >>
WebCollage Overview
WebCollage currently hosts and distributes content from approximately 1,000 manufacturing clients, making it available to more than 200 e-commerce sites. The New York-based company's technology roots run deep: WebCollage scored its first major round of venture capital funding in 2000 based on software that allowed companies to syndicate web-based applications. This technology know-how has allowed WebCollage to develop a highly automated approach...read more >>