Content Merchandising Roundup #72
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Design for Mobile Commerce: Recap The most recent installment of our Design for Mobile Commerce series explains why every web retail plan should prioritize consistency and user experience. Online Price Discrimination: A Surprising Reality in E-Commerce Retailers such as Dell and Staples offer...read more >>
Content Merchandising Roundup #69
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Elaine McVicar: Think of Your Customers First Elaine McVicar talks about the multi-screen world and why it's hazardous to design separate mobile and desktop sites in e-commerce. Amazon Droops Following Profit-Light Q1 Report Amazon's sales grew in the first quarter of 2013, but lower profits have...read more >>
Elaine McVicar: Think of Your Customers First
Elaine McVicar, a digital interaction and visual designer, recently took some time to give Content Ping her take on the debate around responsive design and mobile-specific sites. Responsive web design relies on media queries to figure out what resolution a screen is and uses fluid grids and flexible images to scale a website to that screen. Too much tech speak? Basically, responsive web design is an alternative to having a separate site for every...read more >>
Content Merchandising Roundup #68
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Tina Courtney-Brown: Content Should Honor the Device In this interview, Tina weighs in on responsive design as well as on the question of whether consumers expect a different experience on mobile. Tagging for Mobile The last post in our Smart Content series, content26 President Mark White looks...read more >>
Tina Courtney-Brown: Content Should Honor the Device
In our third interview on the topic of mobile commerce, Tina Courtney-Brown talks to Content Ping about the limitations of responsive design. Responsive web design relies on media queries to figure out what resolution a screen is and uses fluid grids and flexible images to scale a website to that screen. Too much tech speak? Basically, responsive web design is an alternative to having a separate site for every device, and aims to adjust a site...read more >>
Tagging For Mobile
Perhaps the greatest challenge content producers and marketers face today is how to protect their content from the rapid pace of technological change that's transforming our world. Just when you thought you had your marketing strategies set in stone, and you’ve finally got your content optimized for smart phones, reports of the development of Google Glass and several smart watches--all considered to be potential smartphone killers--go viral. Unfortunately,...read more >>
Will Tinyview Solve M-Commerce’s Problems?
Mobile commerce is still working out the kinks; checkout can be a pain, and switching between apps and waiting for mobile sites to load must get tedious. One new startup might change that. Tinyview, a mobile site and iPhone app, gives shoppers access to 50 retailers in one user interface (for an affiliate fee on each sale). Consumers can view any participating merchant's store within the Tinyview interface and save products to a list (and share that...read more >>
RIP Smartphone?
Or, How Reports of My iPhone Death Are Yet Another Big Data Exaggeration News flash! Tablets are being used to (gasp!) actually buy things, and now our former favorite tech toy, the smartphone, is being relegated for (the horror, the horror!) just researching things. This mind-bomb has come to us in a sudden cluster of Big Data reports, and I am now clutching my precious iBaby tight to my chest, praying my AppleCare protection plan will save me from...read more >>
Walmart’s Focus on E-Commerce Is Paying Off
Walmart is pleased with the results of its decision to focus on increasing its e-commerce operations, according to the company's e-commerce operations CEO. "The investments we've made so far in our e-commerce business are delivering," Neil Ashe, who heads the retailer's e-commerce operations, said during a conference call to discuss annual earnings. "Revenue growth is accelerating and ahead of our plans." The company has updated its product search...read more >>
Content Merchandising Roundup #59
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Product Description Word Counts: Why Length Matters When creating enhanced product pages, how do you decide on the optimal length for the product description? eBay CEO Says Same-day Delivery Possible eBay CEO John Donahoe said that the company can provide cost-effective same-day delivery by using...read more >>