Macy’s Explores the Lure of Themed Content

Macy's has reached into the annals of department store history with a recent promotion. Their Brazil-themed marketing push, which officially debuted April 22, mirrors decades-old department store promotions that sought to pull customers in with food, music, and a select set of products tied to a distant land. In Macy's case, that means store-in-store areas dubbed "O Mercado, The Market at Macy's" and a themed landing page on their site. (You can...read more >>

New Paths in Multichannel Integration

In an effort to more effectively measure its online campaigns, UK retailer House of Fraser has enlisted help from TagMan, a real-time attribution and tag management company. Like many other retailers, House of Fraser has until this point focused its attention on a last-click model, causing its marketing campaigns to focus solely on the activity that occurs during a consumer's final visit to a site. TagMan will depart from this approach by replacing...read more >>