Content Merchandising Roundup #73
Below is a summary of the week's most interesting content merchandising-related posts from blogs and news sites. Enjoy. New Gen Y Shopping Preferences Revealed The 80-million Americans between the ages of 18 and 35 demand "fresh and interesting" offerings from stores and online retailers, according to a new report. Target Opens an E-Retail Technology Center Target has about 20 employees in a new San Francisco-based center which will be tasked with...read more >>
Content Merchandising Roundup #64
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Building the Future of Content One Chunk at a Time Mark White, co-founder of content26, uses the book Content Everywhere as a springboard for discussing how to efficiently produce multichannel content. RIP Smartphone? Big Data may want you to believe tablets are displacing smartphones in e-commerce,...read more >>
Content Merchandising Roundup #58
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Matt Kumin: Using Content to Connect with Customers Matt Kumin, CEO of PublishThis, talks about how smart companies are using content to forge deep, long-lasting relationships with their customers. Rakuten Rolls Out a New Name and New Seller Fees Rakuten.com Shopping (formerly Buy.com) has begun...read more >>
Content Merchandising Roundup #24
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Spearfishers, Netcasters, and Product Pages How to create product pages that draw in two very different types of online shoppers. Weekly Content Critique: Calling (Kate) Spade a Spade A look at kate spade's site left our critic underwhelmed by the integration of editorial...read more >>
Staples Bets on Cross-Channel Shopping
Staples might have the answer to the app vs. mobile site question: do both. In an effort to create a cross-channel experience for its customers, Staples has developed a mobile app designed to support in-store shopping, a mobile site designed for cross-channel shopping, a tablet site, and a tablet app for sales associates to use in stores. Brian Tilzer, the vice president of global e-commerce at Staples, explained the tablet site as "an app-like web...read more >>
Content Across Mediums: Many Ways to Entice Buyers
Skeptical about this thing we call "content merchandising"? For anyone who needs a reminder about why unique content is important, or for anyone trying to win that argument with a colleague, SEOmoz offers a short case study of none other than the Bodum Fyrkat Nipper. (No, you aren't actually supposed to know what that is, but a name like that calls for a dramatic introduction. It's grill tongs.) Using keyword analysis tools and page strength numbers,...read more >>