Content Merchandising Roundup #68
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Tina Courtney-Brown: Content Should Honor the Device In this interview, Tina weighs in on responsive design as well as on the question of whether consumers expect a different experience on mobile. Tagging for Mobile The last post in our Smart Content series, content26 President Mark White looks...read more >>
Tagging For Mobile
Perhaps the greatest challenge content producers and marketers face today is how to protect their content from the rapid pace of technological change that's transforming our world. Just when you thought you had your marketing strategies set in stone, and you’ve finally got your content optimized for smart phones, reports of the development of Google Glass and several smart watches--all considered to be potential smartphone killers--go viral. Unfortunately,...read more >>
RIP Smartphone?
Or, How Reports of My iPhone Death Are Yet Another Big Data Exaggeration News flash! Tablets are being used to (gasp!) actually buy things, and now our former favorite tech toy, the smartphone, is being relegated for (the horror, the horror!) just researching things. This mind-bomb has come to us in a sudden cluster of Big Data reports, and I am now clutching my precious iBaby tight to my chest, praying my AppleCare protection plan will save me from...read more >>
Content Merchandising Roundup #61
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Sara Wachter-Boettcher: Future-Ready Product Pages In this interview, we talk to the editor of A List Apart magazine about how companies can create product-level content that works on mobile and other devices. New Content26 Service Accelerates Product Launches Content26 now offers New Item Setup,...read more >>
Sara Wachter-Boettcher: Future-Ready Product Pages
Sara Wachter-Boettcher has become a vocal advocate for "future-friendly content." What's that? It's content that offers a fantastic user experience on tiny as well as gigantic screens. It's content that's versatile enough to work well on devices that don't yet exist. As part of her work as a content strategist, Sara has also spent a lot of time thinking about content as part of a system and organizing it accordingly. Sara recently took a break from...read more >>
How to Optimize Your Site for Tablets
While many people still scoff at the term "tablet commerce," there is a growing consensus that a one-size-fits-all strategy that lumps mobile devices and tablets together doesn't offer a good consumer experience. Econsultancy's David Moth offers seven suggestions for tailoring design to tablets including advice for including rich content without overwhelming your customer. ...read more >>
Content Merchandising Roundup #56
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Product Comparison Charts: An Instructive Tour This guide includes examples of good and bad comparison charts. It also offers a rundown of best practices for adding this user-friendly content to your product page. Amazon Makes it Easier for Gamers to Buy While Playing Amazon's new feature, In-App...read more >>
Content Merchandising Roundup #54
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. Philips Sonicare Case Study: Quickly and Effectively Creating Content for Multiple Retailers Working with content26, Philips was able to leverage existing content to create product-detail pages quickly when they were ready to sell through another channel. This case study examines the advantages...read more >>
In 2013: More of the Same?
With e-commerce expected to continue its growth path over the next 12 months, expect retailers to continue working out the kinks in their multichannel approaches to content. Mark Simpson, founder of the consumer experience company Maxymiser, sees three trends dominating e-commerce in 2013: True, real time personalization for everyone Mobile will grow up Retailers will offer a seamless experiences across all channels ...read more >>
Content Merchandising Roundup #33
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. Buy.com: A Merchant-Centric Approach to E-Commerce Can Rakuten Buy.com's merchant-centric model help it successfully compete with traditional e-commerce companies? Buy.com's Bernard Luthi: "We Empower Merchants" Rakuten Buy.com's head of marketing talks to us about the company's readiness...read more >>