Content Merchandising Roundup #68

Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Tina Courtney-Brown: Content Should Honor the Device In this interview, Tina weighs in on responsive design as well as on the question of whether consumers expect a different experience on mobile. Tagging for Mobile The last post in our Smart Content series, content26 President Mark White looks...read more >>

Tagging For Mobile

Perhaps the greatest challenge content producers and marketers face today is how to protect their content from the rapid pace of technological change that's transforming our world. Just when you thought you had your marketing strategies set in stone, and you’ve finally got your content optimized for smart phones, reports of the development of Google Glass and several smart watches--all considered to be potential smartphone killers--go viral. Unfortunately,...read more >>

Sara Wachter-Boettcher: Future-Ready Product Pages

Sara Wachter-Boettcher has become a vocal advocate for "future-friendly content." What's that? It's content that offers a fantastic user experience on tiny as well as gigantic screens. It's content that's versatile enough to work well on devices that don't yet exist. As part of her work as a content strategist, Sara has also spent a lot of time thinking about content as part of a system and organizing it accordingly. Sara recently took a break from...read more >>

QR Codes in Home Improvement: Kohler Nails It

I recently wrote a post covering the basics of quick response codes and how they are being used by retailers and other forward-thinking persons. Since then, Content Ping has been fortunate enough to chat with Seattle-based, QR-Jedi Murat Divringi. He's a true expert on the topic, so I highly recommend checking out his view of the future, which includes a retail landscape covered in "robot barf." I originally intended to give examples of both good...read more >>