Content Merchandising Roundup #73
Below is a summary of the week's most interesting content merchandising-related posts from blogs and news sites. Enjoy. New Gen Y Shopping Preferences Revealed The 80-million Americans between the ages of 18 and 35 demand "fresh and interesting" offerings from stores and online retailers, according to a new report. Target Opens an E-Retail Technology Center Target has about 20 employees in a new San Francisco-based center which will be tasked with...read more >>
“Mobile is a Hurricane”
Want to succeed in e-commerce? Focus on what customers will always want: fast delivery, low prices, and a wide range of products. That was the advice of Sebastian Gunningham, Amazon's senior vice president of seller services. Gunningham also noted that mobile devices will continue to change how people shop. "Mobile is a hurricane in the shopping world," Gunningham said in an interview at ChannelAdvisor's annual Catalyst conference. "The amount of...read more >>
Content Merchandising Roundup #68
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Tina Courtney-Brown: Content Should Honor the Device In this interview, Tina weighs in on responsive design as well as on the question of whether consumers expect a different experience on mobile. Tagging for Mobile The last post in our Smart Content series, content26 President Mark White looks...read more >>
Tina Courtney-Brown: Content Should Honor the Device
In our third interview on the topic of mobile commerce, Tina Courtney-Brown talks to Content Ping about the limitations of responsive design. Responsive web design relies on media queries to figure out what resolution a screen is and uses fluid grids and flexible images to scale a website to that screen. Too much tech speak? Basically, responsive web design is an alternative to having a separate site for every device, and aims to adjust a site...read more >>
Advice for Small E-tailers: Focus on Content
How can small online retailers compete with the big players like Amazon and Dell? Practical eCommerce offers some advice for specialty retailers as they start the new year. Treat your customers better Focus on mobile Integrate video Improve your email marketing Reduce your reliance on search engines While those tips seem like common sense, I'd like to add that it would also behoove small retailers to take a close look at what they can do to improve...read more >>
Leave Mobile in the Dust
These days, since it seems like everyone has the Internet in their pockets or soon will, companies are rolling out mobile strategies like it's a matter of life or death. But what if it isn't? What if companies spent less time re-formatting their strategy with every new technology, and spent more time focused on what really matters: the customer relationship and getting products into consumer hands? Stefan Schmidt, at Agile Commerce, says that progressive...read more >>
The iPad 3 Hype: Good for Online Retailers
If the date March 7th doesn't spark a little bit of full-toothed glee for you, you may not be a sell-my-car-to-buy-a-Mac-product consumer. That's cool. I wouldn't hold it against you. But if the date March 7th--the day of the iPad 3 release--doesn't at least give you a it's-happening-again feeling, you may need to take a good look at your mobile strategy, according to Mike Randazzo. In an interview with Daily Deal Media, Randazzo explained why he...read more >>
New Technology and the In-Store Experience
Before I jump into today's newsy topic of brick-and-mortar stores, content, and flexibility, here's a little tribute to our week's topic of QR codes: The emergence of QR codes and other new technologies has all kinds of implications for traditional brick-and-mortar retailers. How can physical stores adjust to a new era of technology-savvy consumers? Deloitte conducted a survey to find out. In their Store 3.0 report, they outlined how stores can begin...read more >>
More Meta Data, Keyword Suggestions, and Online Growth
SEO Book recently discussed some ways to enhance what exactly appears when your page shows up on a search engine results page (SERP). Of particular importance is the meta description, which is the text underneath the (meta) title. Any space you have the good fortune to occupy on a SERP should be considered valuable real estate, so it's vital to make sure you have robust, informative meta descriptions that exhaust Google's character-count limit. Everyone...read more >>