Content Merchandising Roundup #73
Below is a summary of the week's most interesting content merchandising-related posts from blogs and news sites. Enjoy. New Gen Y Shopping Preferences Revealed The 80-million Americans between the ages of 18 and 35 demand "fresh and interesting" offerings from stores and online retailers, according to a new report. Target Opens an E-Retail Technology Center Target has about 20 employees in a new San Francisco-based center which will be tasked with...read more >>
RIP Smartphone?
Or, How Reports of My iPhone Death Are Yet Another Big Data Exaggeration News flash! Tablets are being used to (gasp!) actually buy things, and now our former favorite tech toy, the smartphone, is being relegated for (the horror, the horror!) just researching things. This mind-bomb has come to us in a sudden cluster of Big Data reports, and I am now clutching my precious iBaby tight to my chest, praying my AppleCare protection plan will save me from...read more >>
Leave Mobile in the Dust
These days, since it seems like everyone has the Internet in their pockets or soon will, companies are rolling out mobile strategies like it's a matter of life or death. But what if it isn't? What if companies spent less time re-formatting their strategy with every new technology, and spent more time focused on what really matters: the customer relationship and getting products into consumer hands? Stefan Schmidt, at Agile Commerce, says that progressive...read more >>
Amazon Smartphone Would Simplify M-Commerce
Amazon reportedly wants a smartphone to call its own. Daily Deal Media reported that Amazon's goal is to bring a smartphone to market in early 2013 that would "essentially serve as an extension of the Amazon Kindle Fire" tablet. The Kindle Fire is designed to make it incredibly easy to make purchases from Amazon (surprise, surprise) and the phone would do likewise. "The device is cloaked in mystery in many ways," business analyst Mike Randazzo told...read more >>
Coming Soon: Phablet Commerce?
I consider myself a tablet skeptic, which I realize will seem really silly a few years from now. One of these new-fangled tablet devices recently appeared in my life and I've been grumpy about it ever since. Take it to the coffee shop? Would rather surf on my phone or work efficiently on my laptop. Watch movies? Prefer the large computer monitor. Read books? The Kindle is the way to go. Read glossy magazines? Paper is more convenient. Shop online?...read more >>
Content Merchandising Roundup #23
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Battling Choice Overload for a Better Shopping Experience How do you create a better online shopping experience and help customers avoid choice overload? Here are some techniques inspired by Sheena Iyengar's TED lecture. SOCIAL COMMERCE NEWS: Fewer Shoppers Follow Retailers...read more >>
Content Merchandising Roundup #22
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: The Fix Is In: Sony and Samsung Implement Price Protection Several consumer electronics companies recently instituted draconian unilateral pricing policies. But the policies, implemented to protect brick-and-mortar stores from being undercut by e-commerce competitors,...read more >>
Tablets: M-Commerce or Not?
A recent article on Internet Retailer talks about the debate over whether or not tablets should be counted as m-commerce. It's an interesting discussion and one that will continue to get more focus as m-commerce sales keep climbing. Industry studies show that tablet sales are currently included in m-commerce figures and are widely considered a mobile device among retailers. Mark Beccue, a senior analyst at ABI Research, argues that e-commerce that...read more >>
M-Commerce: Mobile Shoppers are Task Oriented
As we and many others have discussed more than a little, smartphones and tablets have become an intimately connected part of online retail. Retailers and manufacturers without good online content are in the minority (and will suffer accordingly), and the same may soon be the case for those without good mobile-optimized content. Retail blog Practical eCommerce recently did a Q&A with Brian Horakh, CEO of the 12-year-old e-commerce solutions company...read more >>
Key Metrics for Evaluating Your Mobile E-Commerce Site
I've seen the good, the bad, and the ugly when it comes to mobile versions of e-commerce sites, so I know it's not a level playing field out there. Regardless of where your mobile site lands on the scale of good-to-bad, it's important to know how much traffic your site is experiencing. A recent post on Mashable shares three key metrics that will help when evaluating your mobile site performance. The "ABCs of Mobile Metrics" as Mashable calls them...read more >>