Retailers Race to Keep Up with Smartphonatics

Pop quiz, hotshot: What's a smartphonatic? A. A person who's both smart and hooked on phonics B. The name of an obscure 70s Motown group C. Someone who changes their shopping, financial, and payment behavior as a result of owning a smartphone As much as I'd like to say the answer is B, in truth, it's C. And smartphonatics have the attention of retailers. Why? Because smartphonatics love to shop. "Mobile shoppers make a purchase 59 percent more often...read more >>

Nordstrom Planning Ahead and Content SEO Faux Pas

Does packing your merchandising copy with relevant keywords necessarily lead to high search-engine ranking? As Andrew Redfern of Hit Search humorously puts it: "Search engines are dumb, but they're not that dumb." The fact is, engines like Google and Bing are now sophisticated enough to distinguish high-quality, grammatically correct content from keyword-rich drivel. Another big no-no favored by Johnny Cut-Corners is pilfering phrases and content...read more >>