Piehead’s Cassandra Moore: Creating Multichannel Content

Just last weekend I found myself clicking around an Australian website in search of shipping information. I'd seen the rates earlier in my shopping session, but got increasingly cold feet when I couldn't located them a second time. So I ditched the site and bought a similar product on Amazon. Like most online shoppers, I expect to find information quickly and easily. And as an information architect, it's Cassandra Moore's job to anticipate our every...read more >>