Content Merchandising Roundup #46
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. How to Provide Outstanding Content Anytime, Anywhere Learn about why multichannel content is important in this clip from our recent webinar "How to Create Successful Multichannel Product Pages." Manufacturers Rank Top 10 Retailers Consumer Goods Technology (CGT) releases its annual ranking...read more >>
Is Social Media Irrelevant to Online Shoppers?
Would e-commerce companies miss Facebook, Twitter, and Pinterest? Not really, according to the industry blog EcommerceBytes. The blog's survey of five large "online marketplaces" found that only 1.1 percent of their combined 100 million yearly visitors came from social media. The e-commerce sites were guaranteed anonymity for participating in the survey, so it's impossible to know if this low rate of referrals holds true for Amazon or multichannel...read more >>
Content Merchandising Roundup #35
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. Managing Duplicate Content on Your Website You know better than Google and Bing which version of your product should show up in search results. So take the initiative to address duplicate content. Rank Better and Help Stop Duplicate Content Distilled SEO Expert Kate Morris writes that manufacturers...read more >>
Shopcade: Content Merchandising Lite
Econsultancy recently profiled Shopcade, a trends-based social shopping site that wants to create a digital mall experience. The site combines social media features (such as profile pages and personal recommendations) with flash sale features (users "earn rewards and unlock exclusive prizes from some of the world's best-loved brands" based on their site activity). The result is a Pinterest-esque homepage studded with images and minimal text. Finally,...read more >>
Can Rakuten Personalize E-Commerce?
The Japanese e-commerce giant Rakuten has been turning heads in the United States, first by snapping up Buy.com and then by investing $100 million in Pinterest. Rakuten is not just another Amazon wannabe. The Tokyo-based company believes it should "aid merchants rather than compete with them," according to Wall Street Journal blogger Kara Swisher, who shortly after the Pinterest investment interviewed Rakuten CEO Hiroshi Mikitani. That personalized,...read more >>
Content Merchandising Roundup #23
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Battling Choice Overload for a Better Shopping Experience How do you create a better online shopping experience and help customers avoid choice overload? Here are some techniques inspired by Sheena Iyengar's TED lecture. SOCIAL COMMERCE NEWS: Fewer Shoppers Follow Retailers...read more >>
Content Merchandising Roundup #16
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Dell's Damien Cummings: Joining the Swarm Does Dell plan to expand its group buying service Dell Swarm to the United States? How does Dell Swarm fit into the company's broader social media strategy? We recently caught up with Damien Cummings, Dell's online director for...read more >>
Amazon and eBay Pin Hopes on Pinterest
The marketing world has been quick to fall under the spell of picture-perfect Pinterest (it's "Facebook without the whining," coos Copyblogger). Amazon and eBay have also begun to show their love, but in a much more prosaic way. They've added Pinterest share buttons to their product pages. As we've reported, the social media darling of the moment doesn't have the merchandising capabilities to turn pinners into shoppers. But its gorgeous imagery can...read more >>
How to Mobilize In-Store Shoppers
Whether or not you believe the "mighty mobile" hype surrounding the future of mobile commerce, I can't be the only one out there who has personally witnessed the rise in smartphone-addicted in-store shoppers. Next time you visit Target, take note of all the shoppers with carts askew as they tap away on their iPhones. It's not even worth glaring at them as you squeeze past; they're too engrossed in pinning their patio furniture purchases to Pinterest....read more >>
Pinterest is Proving the Power of Social Commerce
Pinterest is a fashionable topic these days--predictions about the new social site are gaining ground amid pronouncements about Facebook's Timeline feature/Newsfeed/IPO/negative effect on high school students' performance and gossip about the iPad 3. Though the site has no hint of commerce in its design, it has quickly become a hot spot for retailers, currently driving over twice as much referral traffic as Google+, YouTube, and Linkedin combined. The...read more >>