Content Merchandising Roundup #64
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Building the Future of Content One Chunk at a Time Mark White, co-founder of content26, uses the book Content Everywhere as a springboard for discussing how to efficiently produce multichannel content. RIP Smartphone? Big Data may want you to believe tablets are displacing smartphones in e-commerce,...read more >>
Building the Future of Content, One Chunk at a Time
Content, multichannel, and convergence. If your paycheck depends on keeping your product-marketing strategy ahead of the curve at product launch and your budget below it, these are days, and those are words, that are undoubtedly trying your soul. I was recently introduced to Sara Wachter-Boettcher and her book Content Everywhere: Strategy and Structure for Future-Ready Content, through an interview my colleague Trinity Hartman conducted on Content...read more >>
Matt Kumin: Using Content to Connect with Customers
In the competitive world of e-commerce, getting an online shopper to hit the "buy" button isn't good enough. Smart companies look for ways to go beyond the immediate sale in an effort to forge deep, long-lasting relationships with their customers. How can companies form meaningful connections with customers? One way is to offer relevant, helpful content. I recently caught up with PublishThis founder Matt Kumin. PublishThis is a platform which allows...read more >>
Philips Sonicare Case Study: Quickly and Effectively Creating Content for Multiple Retailers
With numerous websites in the online marketplace, companies who sell online need easy ways to manage content on all their product pages. Philips Sonicare conquered this challenge by creating a multichannel strategy that gives the brand consistency and lets them turn content around quickly, with the help of content26. When Philips Sonicare launches new products, the company works with content26 to create accurate descriptions of the products, which...read more >>
Advice for Small E-tailers: Focus on Content
How can small online retailers compete with the big players like Amazon and Dell? Practical eCommerce offers some advice for specialty retailers as they start the new year. Treat your customers better Focus on mobile Integrate video Improve your email marketing Reduce your reliance on search engines While those tips seem like common sense, I'd like to add that it would also behoove small retailers to take a close look at what they can do to improve...read more >>
Content Merchandising Roundup #50
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. O3 USA Case Study: Small Company Scores Big Online Sales We recently created enhanced product content for O3 USA, a Virginia-based company specializing in kid-size backpacks and travel gear. We're happy to report that O3 has seen a jump in e-commerce sales and decrease in return rates since...read more >>
O3 USA Case Study: Small Company Scores Big Online Sales
Content26 recently created enhanced product content for O3 USA, a Virginia-based company specializing in kid-size backpacks and travel gear. We're happy to report that O3 has seen a jump in e-commerce sales and decrease in return rates since launching the pages earlier this year. What makes the O3 pages successful? “They do a great job of showing off all the special features that makes O3 backpacks stand out from the competition,” says Eve Gruschow,...read more >>
For Better or Worse: How Content Shapes the User Experience
Be sure to check out content26 co-founder Mark White's guest post on UX Booth. Mark hones in on how product page content shapes the online shopping experience. In this era of rampant online shopping, brands still need to spend money on sexy, Mad Men-style content, but that doesn't mean they can afford to ignore their product-detail pages. Manufacturers who create enhanced product descriptions win over customers ... and are more likely to make the...read more >>
Content Merchandising Roundup #48
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. The Remington Product Page: Something for Everyone For your product pages to be effective, they need to cater to online shoppers' different learning styles. How to Create Successful Multichannel Product Pages This week we posted two clips from the recent content26 webinar on multichannel...read more >>
The Ultimate Guide to Walmart Product Pages [webinar clip]
Today we're bringing you the final video excerpt from our recent content26 webinar "How to Create Successful Multichannel Product Pages." The content syndicator WebCollage offers an excellent resource for companies that want to distribute their content to a large number of online retailers. WebCollage's content publisher tool allows users to assemble product pages and then send that content to over 200 top online retailers, including Walmart. In...read more >>