Bing Liu: The Science of Detecting Fake Reviews

Posted by on May 18, 2012 · 2 Comments 

The dark art of rigging reviews is widespread across the web and has even ensnared several content26 clients over the years. The temptation to post fake reviews is high for companies that sell products online. The going rate for a fake five-star review seems to be about $5. Think about it--a mere $500 could pay for 100 5-star reviews on Amazon or Yelp. But the risks of engaging in this unethical practice are high as well. A recent New York Times...read more >>

Posted in: Interview, Social Commerce, Social Media, User Generated Content Series ·
Tagged with: , , , , , , , , , ,

Panos Ipeirotis: Bad Reviews? Don’t Freak Out

Posted by on May 17, 2012 · Leave a Comment 

Can negative product reviews boost sales? Are paid reviews more reliable than those written by amateurs? Do online shoppers care about grammar? Panos Ipeirotis of New York University has drawn a lot of attention from major e-commerce companies due to his groundbreaking research on these topics and others related to user-generated content and crowdsourcing. I recently caught up with Ipeirotis by phone to find out about his latest research and get...read more >>

Posted in: Interview, Social Commerce, Social Media, User Generated Content Series ·
Tagged with: , , , , ,

Weekly Ping: Content Merchandising Roundup #7

Posted by on February 17, 2012 · Leave a Comment 

Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Scan-and-Scram and Content Merchandising We take a look at the opportunities and threats showrooming (aka the scan-and-scram) poses to online retailers. Weekly Content Critique: Clorox Wipes Clorox's website takes content seriously, as well as consumer engagement. E-COMMERCE...read more >>

Posted in: News and Blogs ·
Tagged with: , , , ,