Tips for On-Page SEO Optimization
Paddy Moogan of SEOmoz recently shared a must-read list on how to jump to the head of the class when it comes to on-page optimization for e-commerce websites. The items that stand out are the significance of customer reviews, quality images, product videos, social sharing, and product descriptions. We've touched on the importance of each of these on Content Ping, but thought this was a terrific list that really puts it in perspective when thinking...read more >>
Content Merchandising Roundup #17
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Weekly Content Critique: Mr. Porter's Take on a Denim Jacket This week's content critique takes a look at the trend of blending editorial content with commerce to create e-commerce sites that rival fashion magazines. E-COMMERCE: Amazon's sales climb 34 Percent in Q1 In...read more >>
Content Syndication: Frequently Asked Questions
Here’s where you’ll find answers to the most commonly asked questions about content syndication. If you would like additional information about content syndication, please let us know. We’ll track down answers to your syndication questions and post them here. About content26: Is content26 affiliated with any retailer or syndicator? No. Content26 is a privately held, independent company. We have performed...read more >>
Key Metrics for Evaluating Your Mobile E-Commerce Site
I've seen the good, the bad, and the ugly when it comes to mobile versions of e-commerce sites, so I know it's not a level playing field out there. Regardless of where your mobile site lands on the scale of good-to-bad, it's important to know how much traffic your site is experiencing. A recent post on Mashable shares three key metrics that will help when evaluating your mobile site performance. The "ABCs of Mobile Metrics" as Mashable calls them...read more >>
CNET’s Eli Marcus: “A Holistic Approach to Content”
Syndication forms only a small part of the services offered by CNET Content Solutions (CCS). While most of the division's resources are focused on its product database, the company does offer ContentCast, a syndication service that delivers manufacturers' branded content to retailer and partner websites. For more about CNET Content Solutions, check out our overview. Content Ping recently caught up with Eli Marcus, Senior Director of Products for...read more >>
Content Merchandising Roundup #12
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Content Syndication Series This week, we continue our series on content syndication, offering company overviews of Easy2, SellPoint, and WebCollageWe also talked to CEOs and marketing heads from each of the three companies. E-COMMERCE: Converting Browsers to Buyers The...read more >>
WebCollage’s Scott Matthews: Staying Ahead of the Market
New York-based WebCollage's technology roots run deep: the company started out designing software for web applications before evolving into its role as a leading content syndicator. For more about WebCollage, check out our overview. Content Ping recently caught up with WebCollage CEO Scott Matthews to learn more about how he sees technology advances made by WebCollage playing an important role in the future of content syndication. Content Ping:...read more >>
SellPoint’s Rick Martin: “We Eliminate Complexity”
SellPoint, Inc. creates and syndicates product tours for manufacturers. Content Ping recently caught up with President and CEO Rick Martin to discuss what SellPoint is doing to convince customers of the value of rich media content. For more about SellPoint, check out our overview. Rich Media Drives Purchases Content Ping: What sets SellPoint apart from its competitors? Rick Martin: Since the majority of online product pages are still comprised...read more >>
Easy2′s Jerry Spelic: “Technology Sets Us Apart”
Easy2 started off as a website offering how-to tips for DIY home improvers. The company eventually expanded its home improvement focus and now syndicates rich content to e-tailers on behalf of 150 manufacturing clients. For more about Easy2, check out our overview. Content Ping recently caught up with Easy2 Director of Marketing Jerry Spelic to learn more about the company's strategy for creating engaging and interactive content. Embracing a...read more >>
Weekly Ping: Content Merchandising Roundup #11
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Spinning: Not Your Grandma's Content Writing Companies that rely on software to create different versions of the same articles or product descriptions usually end up creating inferior content. An Introduction to Content Syndication Creating concise, compelling product...read more >>