Content Merchandising Roundup #76
Below is a summary of the week's most interesting content merchandising-related posts from blogs and news sites. Enjoy. The Race is on for Europe’s Web Sales US-based companies increased their European web sales by 14 percent last year. But an analysis shows that competition is fierce in the world's biggest e-commerce region. Walmart Ups the Ante to $10 Billion in E-Commerce Sales in Fiscal 2014 The world's largest retailer is forecasting $10 billion...read more >>
Content Merchandising Roundup #74
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Salsify’s Rob Gonzalez: Taking a Collaborative Approach to Product Information Our interview with the co-founder of Salsify, a software startup which has created a cloud-based tool that allows manufacturers to collaboratively edit and publish product information. Online Retailers Dabble in...read more >>
Can Google Unseat Amazon in E-Commerce?
Retail companies and Google have started working in concert to supplant Amazon's hold on consumers. Inkling, an e-book startup, has tackled the Kindle business by creating layout specifically for mobile devices--and for good SEO results. Inkling divides books into cards, small pieces of book chapters, and gives each card its own URL. Inkling's founder believes this design will help Inkling show up first in search results, giving consumers an appealing...read more >>
Great Content Remains the Best SEO Strategy
Google has tweaked its search algorithm 500 times in the past year in an attempt to push original and meaningful content to the top of search results, according to an Internet Retailer blog post. Google's preference for authoritative content should serve as a wake-up call for retailers, according to Seth Dotterer of Conductor Inc. Dotterer, who spoke at Internet Retailer's recent web design conference, advised against having the same product descriptions...read more >>
Product Description Word Counts: Why Length Matters
As more and more people turn to online product descriptions to research information on products they're thinking of buying—61 percent, according to a 2012 poll by global research company Ipsos—the importance of writing an appropriate-length product description cannot be underestimated. But what is the appropriate length? Overly long product descriptions can result in information overload. Yet if you make the product description too short, the...read more >>
Content Merchandising Roundup #50
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. O3 USA Case Study: Small Company Scores Big Online Sales We recently created enhanced product content for O3 USA, a Virginia-based company specializing in kid-size backpacks and travel gear. We're happy to report that O3 has seen a jump in e-commerce sales and decrease in return rates since...read more >>
Content Merchandising Roundup #49
Below is a summary of the week's most interesting content merchandising-related posts from blogs and news sites. Happy reading. No More Stupid Scam Ads Say good riddance to spammy banner ads? Ad firms such as OneSpot have realized that it's easier to attract customers with great content. Oops! Best Buy and Target Stumble with Amazon Price Match Target and Best Buy, who are attempting to compete with Amazon on pricing, should focus on the strengths...read more >>
Can Better SEO Improve the Government?
Major newspapers dropped paywalls, a handful of retailers made fools of themselves in social media, and someone called Twitter a self-cleaning oven. That's a lighthearted overview of a serious event, but I'll leave the serious news to those in the news business. In our business, a timely article on Search Engine Watch talked about the federal government's current initiative to consolidate their websites, domains, and databases in an effort to improve...read more >>
Content Merchandising Roundup #42
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. Google Shopping Transitions to a Paid Platform Google Shopping officially launched on Wednesday. Here's what online retailers need to know. How to Create Effective Global Content: Translating and Localizing Product Pages Also on Wednesday, content26 gave a webinar on creating content for...read more >>
Content Merchandising Roundup #41
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. How Social Reviews Will Change the Retail Landscape Here's a look at several companies that are experimenting with ways to make online reviews more relevant, trustworthy, and social. Shoppers Want Social Product Reviews Friendize.Me CEO Mark Shteiman talks about the importance of offering...read more >>