Tips for On-Page SEO Optimization
Paddy Moogan of SEOmoz recently shared a must-read list on how to jump to the head of the class when it comes to on-page optimization for e-commerce websites. The items that stand out are the significance of customer reviews, quality images, product videos, social sharing, and product descriptions. We've touched on the importance of each of these on Content Ping, but thought this was a terrific list that really puts it in perspective when thinking...read more >>
E-Retailers Bringing Black Friday to Facebook
According to a recent article on Internet Retailer, 44 percent of consumers are planning to use social media during their holiday shopping. Stats like that are enough for e-retailers to stuff their Facebook fans full of discounts. Retail giants Walmart and Best Buy are throwing out sneak peeks of Black Friday deals to get shoppers ready for deep savings, while others are betting on creating a buzz through competition. Amazon.com subsidiary Quidsi,...read more >>
Content Across Mediums: Many Ways to Entice Buyers
On ReelSEO, Blake Sanders shares eight tips for creating successful social media videos. Creativity, freshness, and frequency are key, as is what Sanders calls high energy. Treat your video as entertainment, rather than as advertising, and use the tools of the entertainment industry to keep viewers engaged (lights, angles, and other such cinematography). And, of course, make your content accessible and shareable. We already know that M-commerce...read more >>
SEO, More SEO, and a Word of Encouragement
Lee Odden of TopRankBlog welcomes us to Monday morning with a great article on balancing quality content and search optimization. He argues that the language SEO folk use tends to scare away creative content types. Really, they are trying to accomplish the same thing. Great SEO uses keywords. But, as Lee puts it, "Great SEO copywriting doesn’t read as a list of keywords, but instead balances keyword usage with creative writing that appeals to...read more >>
By the People, For the People: Personalize Your Content
A recent post on SEOmoz by Michael King provides great tips for link-building; it's such an excellent metaphor for content merchandising that we had to mention it here. Based on the simple assertion that "context is king" (sound familiar?), the author walks readers through the process of tailoring a link request email to the site and subject, personalizing your subject line and sender address, doing your research ahead of time, offering value to...read more >>
E-Commerce: Killing Off the Competition?
In the wake of all the news about Amazon's growth yesterday, it makes sense to ask ourselves this question. Should physical store locations be shaking in their boots as everyone moves online? Tim Begany, on Investopedia, believes so. In an article posted this morning, he imagines a sales world where transactions are made only through our wireless and Ethernet connections. With examples like Blockbuster and Borders, it's easy to see how online...read more >>
For SEO, Social Media is Still Just a Cherry on Top
There's no questioning social media's crazed popularity as a pastime, and more recently, the phenomenon has proven to be a valuable marketing/SEO utility. However, Cyrus Shepard at SEOmoz did some excellent experimenting in an attempt to gauge Google+ and Twitter's actual bearing on search engine results. The findings were valuable and many, but the takeaway seemed to be that traditional SEO techniques (content creation, keyword analysis) still constitute...read more >>
The Educated Ecommerce Consumer and ICANN’s New Domain Names
You have five seconds to appreciate this post! According to an article by Salar Salahshoor, aka "salario," that's as much time as consumers give a landing page to compel them. Want to give your page a better shot at generating e-commerce sales? He gives six tips on SEOmoz you'll want to read. "It's your job to tell your customers why your product is awesome and you have fewer than five seconds to tell that story." Daunting maybe, but not an impossible...read more >>
More Meta Data, Keyword Suggestions, and Online Growth
SEO Book recently discussed some ways to enhance what exactly appears when your page shows up on a search engine results page (SERP). Of particular importance is the meta description, which is the text underneath the (meta) title. Any space you have the good fortune to occupy on a SERP should be considered valuable real estate, so it's vital to make sure you have robust, informative meta descriptions that exhaust Google's character-count limit. Everyone...read more >>