Content Merchandising Roundup #67
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Merchandising vs. Marketing: Length Unsure of the difference between merchandising and marketing? Make sure to check out our latest take on the topic. An Evolutionary Digital World: Omnivores, Social Video, and Showrooming ComScore recently took a look at showrooming. The analytics company found...read more >>
Content Merchandising Roundup #61
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Sara Wachter-Boettcher: Future-Ready Product Pages In this interview, we talk to the editor of A List Apart magazine about how companies can create product-level content that works on mobile and other devices. New Content26 Service Accelerates Product Launches Content26 now offers New Item Setup,...read more >>
Content Merchandising Roundup #60
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Apply Online to Become a Content26 Writer Writing is the heart of our work, which is why we recently launched an online resource for writers interested in freelancing for us. Get Ready for OfficeDepotMax Office Depot has announced it will buy OfficeMax for $1.17 billion. Google May Set Up Shop...read more >>
The Store As Showroom
Online stores still haven't figured out how to replace the in-store experience. That's why there's a trend among Internet-only retailers to open their own physical stores, according to an article in the New York Times. Andy Dunn, founder of the Internet clothier Bonobos, admits that he scorned the brick-and-mortar concept early on. But he told the New York Times he's recently had a change of heart, opening a Bonobos store in Manhattan so that customers...read more >>
Don’t Let Showrooming Get You Down
Brick-and-mortar stores become showrooms for smartphone-wielding consumers who want to test-drive products before buying them for cheaper online. What should retailers do about showrooming? Larry Freed, the CEO of ForeSee offers some advice in a recent post on the Multichannel Merchant blog. Create a compelling mobile experience Personalize Measure, measure, measure Don't get duped by misleading metrics Provide a unified, cross-channel experience ...read more >>
Content Merchandising Roundup #47
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. This week we posted three clips from the recent content26 webinar, "How to Create Successful Multichannel Product Pages." Blog editor Trinity Hartman talks about comparison shopping and why it necessitates a multichannel approach. Mark White, content26 co-founder and COO, discusses best...read more >>
Cross-Channel Selling Eases Showrooming Worries
Brick-and-mortar retailers have faced an upsurge in showrooming in recent months. This is where a customer will use the store as a showroom to try out a product but go online to make the purchase. The problem for retailers is that consumers often end up on a competitor's website. For example, a shopper might try out a new gadget at a Target store, then buy it on Amazon. A new study from the technology company CrossView offers suggestions to retailers...read more >>
Understanding What “Distributed Commerce” Means for Content
In a post on Econsultancy, Jasper Bell explores the notion that successful companies need to take a more "agile" approach to selling that encompasses social media, user-generated content, and content curation. People with smartphones are using their devices to price check, research, and shop. Connected consumers are using social media to discover new products. And companies need to develop strategies for succeeding in this multichannel, "distributed...read more >>
In Stock and Ready for Pickup
Retailers have started viewing their brick-and-mortar stores as an extension of their .com operations. The most savvy retail chains are no longer surprised when shoppers engage in showrooming (head to Best Buy to test a laptop, then purchase it online) and have begun working on ways to use it to their advantage. "We are living in the age of the customer, and you can either fight these trends that are happening — showrooming is one — or you can...read more >>
Content Merchandising Roundup #27
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. Designing Product Pages: Minimalism Sells The best product pages provide a clear-cut path to information while avoiding visual clutter. Merchants Need to Act on Google Shopping Now Some small- and medium-sized companies get as much as 15 percent of their revenue from Google Product Search....read more >>