Retailers Race to Keep Up with Smartphonatics

Pop quiz, hotshot: What's a smartphonatic? A. A person who's both smart and hooked on phonics B. The name of an obscure 70s Motown group C. Someone who changes their shopping, financial, and payment behavior as a result of owning a smartphone As much as I'd like to say the answer is B, in truth, it's C. And smartphonatics have the attention of retailers. Why? Because smartphonatics love to shop. "Mobile shoppers make a purchase 59 percent more often...read more >>