Will Tinyview Solve M-Commerce’s Problems?
Mobile commerce is still working out the kinks; checkout can be a pain, and switching between apps and waiting for mobile sites to load must get tedious. One new startup might change that. Tinyview, a mobile site and iPhone app, gives shoppers access to 50 retailers in one user interface (for an affiliate fee on each sale). Consumers can view any participating merchant's store within the Tinyview interface and save products to a list (and share that...read more >>
Walmart Continues to Pursue E-Commerce Success
The retail chain Walmart continues to look for ways to increase its revenues from e-commerce. The company recently announced that it will install lockers in stores that customers can use to pick up online orders. Amazon and Google have recently launched their own locker test initiatives as well. Walmart.com also debuted a new homepage that makes it easy to shop online, research products, and track down store information. Additionally, the retailer...read more >>
Content Merchandising Roundup #64
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Building the Future of Content One Chunk at a Time Mark White, co-founder of content26, uses the book Content Everywhere as a springboard for discussing how to efficiently produce multichannel content. RIP Smartphone? Big Data may want you to believe tablets are displacing smartphones in e-commerce,...read more >>
RIP Smartphone?
Or, How Reports of My iPhone Death Are Yet Another Big Data Exaggeration News flash! Tablets are being used to (gasp!) actually buy things, and now our former favorite tech toy, the smartphone, is being relegated for (the horror, the horror!) just researching things. This mind-bomb has come to us in a sudden cluster of Big Data reports, and I am now clutching my precious iBaby tight to my chest, praying my AppleCare protection plan will save me from...read more >>
Content Merchandising Roundup #54
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. Philips Sonicare Case Study: Quickly and Effectively Creating Content for Multiple Retailers Working with content26, Philips was able to leverage existing content to create product-detail pages quickly when they were ready to sell through another channel. This case study examines the advantages...read more >>
Content Merchandising Roundup #52
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Retailers Try to Adapt to Device-Hopping Shoppers Retailers are working on solutions to synch up shopping experiences for customers who use a "cellphone to research products, a tablet to browse the options and a computer to buy." E-Commerce, With Bricks and Mortar Too Amazon isn't the only online...read more >>
Don’t Let Showrooming Get You Down
Brick-and-mortar stores become showrooms for smartphone-wielding consumers who want to test-drive products before buying them for cheaper online. What should retailers do about showrooming? Larry Freed, the CEO of ForeSee offers some advice in a recent post on the Multichannel Merchant blog. Create a compelling mobile experience Personalize Measure, measure, measure Don't get duped by misleading metrics Provide a unified, cross-channel experience ...read more >>
Content Merchandising Roundup #48
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. The Remington Product Page: Something for Everyone For your product pages to be effective, they need to cater to online shoppers' different learning styles. How to Create Successful Multichannel Product Pages This week we posted two clips from the recent content26 webinar on multichannel...read more >>
Consumer Goods Companies Scramble to Keep Up with Mobile Commerce
The consumer packaged goods (CPG) industry has experienced a "chaotic and rapid shift in technology" in recent years. The culprit? Smartphones. The massive CPG market (estimated to be worth $2 trillion in North America) is highly competitive. We're talking about the types of goods that get replaced frequently, such as household products, food, and clothing. It's not enough for CPG companies to design a mobile site or offer electronic coupons, according...read more >>
Content Merchandising Roundup #38
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. The World of Content Marketing [Infographic] This chart provides a visual guide to the complex world of content marketing. India Won't Allow E-Commerce by Foreign Retail Companies India is shutting the door on foreign e-commerce and embracing home-grown tech. A new law requires any e-commerce...read more >>