Are Your Products Wantworthy?

A company that "helps online shoppers build virtual wish lists" has raised $1 million in venture capital funding, according to the technology website GigaOM. New York-based Wantworthy launched last year as a social shopping tool that simplifies creating wish lists as they surf the web and share their wants and desires with friends. The lists--which are made dragging a "Want" button onto an item from the toolbar--are kept private unless the user decides...read more >>

Why You Should Offer Your Consumers a Social Login

It's a little like the chicken and the egg, except that us e-commerce folk have to decide: allow consumers to purchase incognito, or force them to create an account before they check out? The fear for the latter is that those consumers really will check out, and not in the sense of handing you money; the fear for the former is that you will be left after one purchase, forgotten and dataless. With the advent of the social age, this choice is neatly...read more >>

Social Sharing Drives Online Sales

Online shoppers rely on their social networks for product recommendations. A new study from social commerce provider Sociable Labs found 75 percent of consumers who read online comments about products from Facebook friends end up clicking through to look at the product page. Of those that click through, conversion rates can reach 50 percent, according to the study. For more findings, check out the infographic below. This "high-velocity frictionless...read more >>