Bing Liu: The Science of Detecting Fake Reviews

Posted by on May 18, 2012 · 2 Comments 

The dark art of rigging reviews is widespread across the web and has even ensnared several content26 clients over the years. The temptation to post fake reviews is high for companies that sell products online. The going rate for a fake five-star review seems to be about $5. Think about it--a mere $500 could pay for 100 5-star reviews on Amazon or Yelp. But the risks of engaging in this unethical practice are high as well. A recent New York Times...read more >>

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