Content Merchandising Roundup #48
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. The Remington Product Page: Something for Everyone For your product pages to be effective, they need to cater to online shoppers' different learning styles. How to Create Successful Multichannel Product Pages This week we posted two clips from the recent content26 webinar on multichannel...read more >>
The Ultimate Guide to Walmart Product Pages [webinar clip]
Today we're bringing you the final video excerpt from our recent content26 webinar "How to Create Successful Multichannel Product Pages." The content syndicator WebCollage offers an excellent resource for companies that want to distribute their content to a large number of online retailers. WebCollage's content publisher tool allows users to assemble product pages and then send that content to over 200 top online retailers, including Walmart. In...read more >>
Managing Duplicate Content on Your Website
Over the past year or so, much has been made over search engine optimization (SEO), thanks in large part to Google rolling out their sophisticated Panda and Penguin algorithm updates. And while most of the conversation among tech sites and bloggers has centered on how websites can avoid being penalized by Google for engaging in blackhat SEO techniques, little has been said on a key aspect that affects content merchandisers every day. Namely, how do...read more >>
Rank Better and Help Stop Duplicate Content
There is something that almost always comes up in reviews of retail sites--duplicate content. What I mean when I say duplicate content is the same words on a page that exist elsewhere on the Internet. For any product sold online in multiple locations, product names are standard across the board, as are suggested retail prices, but descriptions are the culprit of duplicate content on the Internet. To get sites going and products selling online, many...read more >>
Avoid the Telephone Game with Content Blueprinting
Remember the childhood game "Telephone"? You come up with a sentence and whisper it to your neighbor, who whispers it to her neighbor, and so on? By the time the sentence reaches the end of the line, it barely resembles its former self. In my day, Telephone was a fun excuse to say wacky, nonsensical, and sometimes unspeakable things, like curse words or obvious hints about someone's secret crush. Telephone was also instructive--it showed how easily...read more >>
Content Merchandising Roundup #13
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Content Syndication Series This week, our content syndication series wraps up with answers to frequently asked questions about syndication. E-COMMERCE: Most Shoppers Research Online Before Buying in Stores Four out of five consumers go online to research products before...read more >>
An Introduction to Content Syndication
If you're a regular reader of Content Ping, you know the value of creating concise, compelling, and accurate product information. Content26 has produced well over 1 million product descriptions for nearly 600 manufacturers, and if we know nothing else from our experience, we know this: good content sells! But content isn't always enough. If you have multiple channels that sell your products, you also need to get the word out by distributing that...read more >>
Content Syndication: Frequently Asked Questions
Here’s where you’ll find answers to the most commonly asked questions about content syndication. If you would like additional information about content syndication, please let us know. We’ll track down answers to your syndication questions and post them here. Is content26 affiliated with any retailer or syndicator? No. Content26 is a privately held, independent company. We have performed work on behalf of Easy2 clients, and we are currently...read more >>
Interview with Analyst Geoffrey Bock: Pursuing Smart Syndication
When trying to wrap my brain around content syndication, the first person I called was technology analyst Geoffrey Bock. He's spent oodles of time thinking about syndication as he's helped companies devise strategies for dealing with content distribution. While he sees plenty of opportunities for the major syndicators moving forward, we also discussed some of the challenges, including the need to create "smart content" that shows up in search engines. Content...read more >>
Easy2 Overview
Easy2 started off as a website offering how-to tips for home improvers. Easy2DIY.com quickly drew a large following of folks interested in a wide range of home renovation topics, like how to hang ceiling drywall. As the site grew in popularity, it added animations, step-by-step instructions, and a slew of product information. Founder John Bukovnik quickly realized the content created by the company had value to both manufacturers and retailers and...read more >>