Content Merchandising Roundup #73
Below is a summary of the week's most interesting content merchandising-related posts from blogs and news sites. Enjoy. New Gen Y Shopping Preferences Revealed The 80-million Americans between the ages of 18 and 35 demand "fresh and interesting" offerings from stores and online retailers, according to a new report. Target Opens an E-Retail Technology Center Target has about 20 employees in a new San Francisco-based center which will be tasked with...read more >>
Content Merchandising Roundup #48
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. The Remington Product Page: Something for Everyone For your product pages to be effective, they need to cater to online shoppers' different learning styles. How to Create Successful Multichannel Product Pages This week we posted two clips from the recent content26 webinar on multichannel...read more >>
Is Social Media Irrelevant to Online Shoppers?
Would e-commerce companies miss Facebook, Twitter, and Pinterest? Not really, according to the industry blog EcommerceBytes. The blog's survey of five large "online marketplaces" found that only 1.1 percent of their combined 100 million yearly visitors came from social media. The e-commerce sites were guaranteed anonymity for participating in the survey, so it's impossible to know if this low rate of referrals holds true for Amazon or multichannel...read more >>
Products Go Viral on Twitter
Will Twitter save social commerce? BuyReply, a tweet-to-buy system, launched this week. The startup enables Twitter users to buy products seen in advertisements. How does it work? Registered BuyReply users are prompted to tweet or email a short code they see displayed on a product they want to buy. A virtual wallet completes the transaction. If the user needs more information, BuyReply sends a link to a mobile site. Ralph Lauren and Guess have reportedly...read more >>
Companies Using Social Media for Product Development
Companies are eavesdropping on Facebook, Twitter, and Foursquare chatter, slyly picking up on consumers' likes and dislikes. According to a New York Times article, companies are mining data from social media on an unprecedented scale. And they're doing it without consumers realizing they're listening in, according to the newspaper. For many consumer brands, social media has become an "extension of market research departments." Facebook = Giant Focus...read more >>
Content Merchandising Roundup #26
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Retailers Race to Keep Up with Smartphonatics Will supplying salespeople with tablets help them better serve smartphone-addicted shoppers? E-COMMERCE NEWS: 10 Tips for Customer Self-Serve GetElastic offers suggestions for navigation, search, and other elements of webpage...read more >>
Content Merchandising Roundup #24
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Spearfishers, Netcasters, and Product Pages How to create product pages that draw in two very different types of online shoppers. Weekly Content Critique: Calling (Kate) Spade a Spade A look at kate spade's site left our critic underwhelmed by the integration of editorial...read more >>
Content Merchandising Roundup #23
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Battling Choice Overload for a Better Shopping Experience How do you create a better online shopping experience and help customers avoid choice overload? Here are some techniques inspired by Sheena Iyengar's TED lecture. SOCIAL COMMERCE NEWS: Fewer Shoppers Follow Retailers...read more >>
Product Marketing vs. Merchandising: Part One
Quick, where's the nearest place to purchase a new pressure cooker for my lamb shanks? Actually, that's a trick question. The answer is one click in front of you (open a new tab, and voilà, pressure cooker!). Or, possibly, it's in your pocket in the form of a smartphone. The way we use technology these days, it seems that the mall is tip-toeing around behind us (and occasionally jumping in front to beg us to buy). Futurist Nita Rollins, from Resource...read more >>
Facebook, Twitter, and Myspace Demand a “More Relevant Google”
It has been an eventful year in the world of Google Search. Nearly a full year has passed since the initial launch of Panda last February, which added a ranking factor to the Google algorithm that could ostensibly pull websites with stronger content and branding to the top of search results. The dust has barely settled from that shift, but (as we reported a couple of weeks ago) Google has made yet another adjustment to their search engine: making...read more >>