Worldwide, Online Spending Is Increasingly Mobile
This just in from Econsultancy: The Brits spend more of their disposable income online than any other European nation surveyed in WorldPay’s Global Online Shopper Report (and slightly more than US consumers). That little fact by itself is of no great consequence. What's more interesting is the direct correlation between online spending and smartphone purchasing. Chinese and Indian consumers spend the highest percentage of disposable income online and use...read more >>
Utilizing Consumer Generated Testimonials
Over at Video Commerce, Grant Crowell talks with VideoGenie CEO Justin Nassiri about the growing benefits of user-generated video testimonials. Together, the pair delivers five reasons why this type of video can build better customer relations. The first thing Nassiri points out is that video testimonials can attract the attention of a consumer quickly. He says that most users spend only 5-10 seconds on a website before making a decision to stay...read more >>
Content Merchandising Roundup #15
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Weekly Content Critique: It's a Baby Miracle We take a look at a product page for the BabyBjörn baby carrier as well as the company's use of product video. Engage and Educate Customers for Improved WOMM You can stoke the embers of word of mouth marketing by providing...read more >>
Content Merchandising Roundup #14
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Avoid the Telephone Game with Content Blueprinting Companies need to devise an internal system for collecting, sharing, and approving product information. This content blueprinting process is an essential part of producing compelling web copy. Will Amazon Get into the...read more >>
Video and its Impact on the Shopping Experience
The e-tailing group, with sponsorship from Invodo, recently released a report titled "Delivering Superior Shopping Experiences Via Video" that details the impact of video on retail and illustrates the increased demand for video content. Over 1,000 consumers were surveyed in an attempt to understand the current habits of video consumption and the role product videos play in the consumers' research and purchasing habits. The following is a recap of...read more >>
Content Merchandising Roundup #13
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Content Syndication Series This week, our content syndication series wraps up with answers to frequently asked questions about syndication. E-COMMERCE: Most Shoppers Research Online Before Buying in Stores Four out of five consumers go online to research products before...read more >>
Using Mobile Video to Drive Retail Sales
There is no denying our love for shopping with tablets and smartphones. According to comScore’s 2012 Mobile Future in Focus report, more than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011. While e-commerce retailers work out new ways to turn that in-store research into more sales, a recent post on Video Commerce offers up four ways they can do just that through the use of mobile...read more >>
Weekly Ping: Content Merchandising Roundup #9
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: A Sea Change in Consumer Feedback In the past, online merchandisers and marketers equated good consumer reviews with higher conversion rates and negative reviews with bad sales. But do negative reviews spell doom for a product? Not necessarily. Weekly Content Critique:...read more >>
Increasing Sales with Customer Incentives
Fact: Consumers love a good deal. So why not offer incentives to gain traction on your shiny new e-commerce videos? A recent article by Grant Crowell of Video Commerce talks about how online retailers can increase sales, grow their customer base, and build brand loyalty by offering incentives in exchange for watching e-commerce and retail videos. Incentives might come in many forms, including donations to a cause, entries into a drawing, discounts...read more >>
Weekly Ping: Content Merchandising Roundup #8
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. FROM CONTENT PING: Product Marketing vs. Merchandising: Part One Be smart about where your points of sale are. Will consumers be tempted to hit the buy button, or might a lack of product information keep conversion low? Product Marketing vs. Merchandising: Part Two Not all sites are meant...read more >>