Content Merchandising Roundup #70
Below is a summary of the week's most interesting content merchandising-related posts from around the Web. Enjoy. Who's No. 1? When it comes to online sales growth, Urban Outfitters has the best 10-year compound annual growth rate (65 percent a year, according to Internet Retailer). The biggest takeaway from the article: "Today the Top 500 retailers growing the fastest are the merchants that are flexible and willing to embrace change, especially...read more >>
Content Merchandising Roundup #69
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Elaine McVicar: Think of Your Customers First Elaine McVicar talks about the multi-screen world and why it's hazardous to design separate mobile and desktop sites in e-commerce. Amazon Droops Following Profit-Light Q1 Report Amazon's sales grew in the first quarter of 2013, but lower profits have...read more >>
Your Video on Facebook? That Will Cost $1 Million
Starting this summer, companies will be able to pay approximately $1 million per day to have their video spots show up in users' Facebook feeds, according to a post in Ad Age. The ads, according to an unnamed executive quoted in Ad Age, will be targeted to various audiences and will be capped at 15 seconds. What kind of company would be willing to spend $1 million for a Facebook ad? The speculation is that Facebook wants to steal advertising dollars...read more >>
Content Merchandising Roundup #66
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Brian Casel: Content First, Layout Second The web designer talks with Content Ping about responsive design and why content needs to be first priority in web design. Letting Chunks Launch Your Products Content26 co-founder Mark White explains how companies can make product pages more versatile by...read more >>
Content Merchandising Roundup #64
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Building the Future of Content One Chunk at a Time Mark White, co-founder of content26, uses the book Content Everywhere as a springboard for discussing how to efficiently produce multichannel content. RIP Smartphone? Big Data may want you to believe tablets are displacing smartphones in e-commerce,...read more >>
Content Merchandising Roundup #60
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. Apply Online to Become a Content26 Writer Writing is the heart of our work, which is why we recently launched an online resource for writers interested in freelancing for us. Get Ready for OfficeDepotMax Office Depot has announced it will buy OfficeMax for $1.17 billion. Google May Set Up Shop...read more >>
Not All Product Videos Are Created Equal
Before commissioning your next product video, spend some time researching the various ways other companies are using product videos on their sites. Econsultancy found some helpful examples: Video offering personalized advice about a product Instructional video Video offering guidance on selecting a product Video offering information about a product category Simple product video Detailed product description video Video offering after-sales advice If...read more >>
Content Merchandising Roundup #53
Below is a summary of the week's most interesting content merchandising-related posts from blogs and news sites. Enjoy. Shopzilla Gets a Homepage Makeover The comparison shopping site's redesigned homepage puts search front and center. Buy.com Gets Into Video Production BuyTV Services has begun producing promotional videos for merchants. 10 Compelling Product Video Examples A survey of the very different ways in which several major retail sites...read more >>
YouTube Debuts Shoppable Video
Have you ever been watching a movie or TV show and wondered what one of the characters was wearing? YouTube wants to make it easier for consumers to shop through video. Juicy Couture has posted a shoppable ad, which the brand admitted was still a bit clunky. Clicking on a product, for example, stops the video. ReelSEO suggests that YouTube will need to develop "popcorn" technology similar to what Target uses in a three-episode romantic comedy series...read more >>
Content Merchandising Roundup #41
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. How Social Reviews Will Change the Retail Landscape Here's a look at several companies that are experimenting with ways to make online reviews more relevant, trustworthy, and social. Shoppers Want Social Product Reviews Friendize.Me CEO Mark Shteiman talks about the importance of offering...read more >>