REI Uses Social Video to Connect Fans to Products
REI recently launched a social media campaign aimed at giving advice to customers looking for advice about outdoorsy gifts for their loved ones. Customers submitted requests for gift giving advice via Twitter, using the hash tag #giftpicks. REI then created 90 short videos where store employees responded to those questions with their favorite gear. The turnaround time? One week. Word of Mouth Marketing Association, which reported on the campaign,...read more >>
Content Merchandising Roundup #32
Below is a summary of the week's most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. WOMMA's Suzanne Fanning: "Likes" Are Not Enough An interview with WOMMA president Suzanne Fanning on why word-of-mouth marketing is so important for companies selling products online. 8 Rules of A/B Testing Knowing that your web metrics are changing is not nearly as beneficial as knowing...read more >>
WOMMA’s Suzanne Fanning: “Likes” Are Not Enough
In order for your products to succeed, you need to convince loyal customers to spread the word about your brand. Developing an organic and transparent relationship with customers is no easy task. That's where the expertise of the Word of Mouth Marketing Association (WOMMA) comes in. WOMMA provides marketers, brand advocates, and business leaders with a valuable resource for staying on top of emerging marketing trends. They also serve as an advocate...read more >>
Engage and Educate Customers for Improved WOMM
Consumers are jaded. This is probably not news to you, but it's a fact that deserves your attention. To borrow from Public Enemy, we don't believe the hype. We tune out the thousands of advertising messages we encounter every day, and when we do pay attention we can usually see through them, meeting their overblown claims, promises, and emotional pleas with cynicism. With general skepticism surrounding consumerism, it's no wonder we rely more heavily...read more >>